Every generation has its' pioneers, people who with trailblazing initiatives change our idea of the world, change the way we see things. Jacob Jensen is such a trailblazer.
During the past 50 years he has changed our idea of how everyday objects can be experienced. He has shown us that the music systems in our homes, the telephones in our offices, the watches we wear, the kitchen equipment we use, along with numerous other products, can contain a quiet beauty.
In 1958, Jacob Jensen opened the studio Jacob Jensen Design in Strandgade in Copenhagen. Jacob Jensen Design moved to its present location in 1966, the village of Hejlskov on the Limfjord. The house is a modern fortress, built by Jacob Hermann, one of Jacob Jensen’s former teachers at the School of Arts and Craft.
It is situated in a beautiful and isolated landscape on the edge of the fjord. Jacob Jensen’s achievement in the history of design is his creation of an ultra-modern minimalist form language with extraordinary consumer appeal. By maintaining that “Form follows Feelings” he brings curiosity and excitement into Bauhaus.
A central element in Jacob Jensen’s design strategy is new ideas, which give the consumer a “saturated experience of value”. Among his many innovations is the separation of primary everyday functions from the secondary fine-tuning functions, sensi-touch etc.
Innovations, which have created a basis for new design breakthroughs and made many of the products unusually durable. Of his design, Jacob Jensen says: It must create a connection between the product and the consumer. Not an engineering “man-machine” relation, but a “person to person” communication through the product. Jacob Jensen Design is characterized by a homogenous and easily recognisable form language. A language originally developed by Jacob Jensen and further developed and carried on to new product types by his son Timothy Jacob Jensen.
For many people “Jacob Jensen” is not a person or a studio or a product palette. It is an elegant, streamlined form language in silver and black. The form language “Jacob Jensen” is however more than elegant contrasts. It is a thought- through entity, which embraces distance, closeness, and touch.
Distance: A simple, streamlined, ultramodern form, combined with contrasts in silver and black. It is this part of the form language which is primarily associated with Jacob Jensen and which is so striking that people all over the world recognize a Jacob Jensen design at a distance.
Closeness: Worked-through aesthetic details, in relation both to the design of the three-dimensional, such as switches, and graphics. It is particularly in this care for detail, that Jacob Jensen’s roots in Danish furniture crafts become visible.
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